When a crisis comes, usually the first reaction of Senior Management is to reduce costs, downsizing, shrinking product lines and taking conservative measures. Are these actions correct? The answer will depend on the ultimate goal pursued by the company faces a crisis as a defining crisis of the following: significant loss of market share, falling prices, falling sales volume, income from foreign or stronger competitors, consolidation a local competitor and / or loss of customers strong. What is the impact of measures taken quickly to the crisis? Include: permanent loss of market share, loss of credibility with customers and suppliers, loss of major human resource and loss experience of new business opportunities. But we do face a crisis? Many are surprised when someone tells us if the market is depressed and its business is in crisis: you should invest.
It’s an expression we can counter it by saying: Are you crazy? Want to invest today I am in difficulty to lose more? No, my dear reader. When a market is in crisis not only affects you, affects the other competitors, so the best strategy to develop the Crisis will survive and win the market. (The only exception is if you or the administration, and decided to go out of business). Mention some alternatives and recommended actions in a crisis: 1. Do not stop investing. Do not say you spend a lot, just that you should not invest. Do not stop upgrading machinery, updating systems, procurement of equipment for new products or projects.