The specialists working on the advertising business is assumed that souvenirs owes to one of the salesmen of the American insurance company, which is in the middle of the XIX century to provide the thought of their advertising calendar card unit. It took 50 years and the beginning of the XX century as promotional gifts have been used not only pens and cards, and tarpaulins for trucks and even horse popony.Klassifikatsiya Classification souvenirs can be very diverse. First of all it makes sense to divide the whole of her souvenirs souvenirs prednaznacheniyu.Promo: Direct assignment of this type of gift – an increase in sales company. Pens, lighters, notebooks and badges with company logo – these gifts are presented in the first place consumers of goods and services rather than partners or kollegam.Biznes souvenirs: The second category of souvenir product is designed for prospective or already held for business partners. These include, for example advertising listovki.VIR souvenirs: It's exclusive and most expensive gifts, which are often ordered in a single copy for a particular cheloveka.Ruchki and other small gifts icons, lighters, pens and other souvenirs are quite an important element in advertising, in particular branding tool for carrying logo, trademark and proprietary details of the company. They can donate as partners in the workplace and colleagues.

Calendars – an important component of promotional products of any company, its business card. They are always on mind and attract the attention of any and all categories of citizens, so that they can give anyone. Keychain – is a thing that almost everyone needs. Keychain can have a ring to which is attached a bunch of keys are also Opener Keychain, keychain, tape measure, keychain flashlight, etc. Keys to the thumb is always in your pocket, and if the original thing, it will always please her . production period before the Holidays for the souvenir market is perhaps the most lucrative. The most conservative estimate the total advertising market before the New Year celebrations grow on average by 20%, while the summer is often characterized by recessions.

Promotional merchandise – is an art with some parts of philosophy, according to many experts this case. In this souvenir market – a very accurate barometer of the economy as a whole. According to Director of the Russian Association of manufacturers and suppliers of souvenirs (RAPPS) Karen Vardporanyana, 'Souvenirs' is a rather rigid type of business, which is very sensitive to economic changes. While growing oil prices, strengthening ruble and rising purchasing power of consumers. So are the advertising budgets of Russian companies.