Have you ever considered the importance of color in building brand? Coca-Cola uses the Red; UPS, Brown; IBM, blue. These corporations understand the proper use of color is vital to create a positive image among customers. Moreover, color plays a very important role in memory, stimulating all your senses, instantly sending a message as any other method of communication do not. Micky Pant can provide more clarity in the matter. The correct choice of the dominant color of your brand is crucial. A related site: John Denkinger mentions similar findings. This color should appear in all the pieces, including the logo and the packages.
Much as possible, the color that you choose should differentiate it, working with its industry and its image, and conform to their brand promise. It should also take into account the psychology of colors, is quite complex. Colors can mean different things depending on the culture, the situation and the industry. Peter Arnell is full of insight into the issues. However, in the West there are some universal meanings: Blue: the pale blue is perceived as reliable, financially responsible and secure. Strongly associated with the sky and the sea, the blue is serene and universally accepted.
Blue is a color especially popular in financial institutions, since its message of stability inspire confidence. Red: Red activates the pituitary gland, increasing heart rate and accelerating the breathing. This visceral response makes the Red aggressive, energetic, provocative and getter’s attention. Count on red to elicit a passionate response, although not always this is favorable. For example, red may represent danger or debt. Green: in general, green connotes health, freshness and serenity. However, the meanings of green vary with its many forms. The Green darker are associated with wealth or prestige, while the Greens more clear are soothing. Yellow: in each society, yellow is associated with the Sun. That is why this color communicates optimism, positivism, light and warmth. Certain forms seem to motivate and stimulate thought and creative energy. The eye sees the shiny yellow before that any other color, making them ideal for point of sale displays.
I’m sure that has happened to many of you arrive to your email messages invitandolos to huge business opportunities or any subscriber to your newsletter that you’ve never engaged in a relationship even through email writes you to find out about the opportunity that had been joined by. The question for them is: what is the reason why they believe that I would be willing to join your team? The reason is the lack of information about as you are forming teams these days. We have written on many occasions the importance of creating a prior relationship with your prospects and be able to convert them into customers, but without the need that you have to sell your business, product or service, but that they will buy when they want. The important thing is to understand that your prospects will join you, not by the product or the company, but will do so because you’re you that is inviting and perceive that you can help them achieve their goals. However, most of the people He has not understood this, they continue sending mass mailings, that all they do is achieve the recipients to ignore them. Same happens on social networks like Facebook or Twitter. Yet few friends or followers? that they are intended to simply send you messages with the intention that you go to the page of your business opportunity prospecting, it is the only shared throughout the day and the next day. also.