It describes a solution that knows how to make one from multiple sales channels. The results are greater customer frequency and more profitable sales. Just like television and the Internet are converging, the local television, becomes the game basis to the archive for music, pictures, or to the fitness coach, allow new technologies as a combination of social, local and mobile networks more profitable chain stores through the integration of online and offline shops. To pass it means to give opportunities to competitors or career changers. To diminish the traditional reflex of margins-guzzling price reductions or requiring new requirements on the purchase of goods, of on – and offline sales can be a total range for the consumer with support from retail (www.kuhn-mobil.net) merge and with a comfortable exchange and return facilities connect the checkout to pay. Via the online shop, the social networks such as Facebook and news services such as Twitter can be stationary branch business economic operate. Possible, what 50 + customers want and try more and more young people, as shown in the example Conrad electronics. As a reward for this type of trading wave unexpected customer frequencies and greater purchase amounts.
Meanwhile, it is indeed irrelevant over which sales channel (fax, telephone, mail, branch, franchise, online store, catalog, mobile shop, etc.) Customers buy. It is crucial that they not get lost in the competition. Just like in ranges, which are sold in operation or self service, the Hinundherspringen between different sales channels causes more and more profitable sales. New technologies allow a much better customer loyalty with services or benefits by the means of mobile advertising, sales promotion or by allowing mobile search queries. GrouponNow can be used to sell location-based offers, which can be redeemed immediately in the store and just one day are valid. Prospects located on shopping tour and customers can use new techniques of positioning and navigation functions addressed online with ads or vouchers, invited to take part in a project or even informed of special presentations in stationary stores goods vehicles or animates the simultaneous purchase on various sales channels are, if purchase decision support article producers information via Smartphone be provided them.