Instructions for the user: it is rarely necessary to include instructions for the use of the product, or rarely are read by the buyer, for example, instructions for the operation and management of cassette players, CD, DVD, camcorders, etc; However, it increases the complexity or potential risk associated with the use of a product, such as the case of hand tools and small appliances and apparatus, also increases the need to include directions for use, and generally, a very elaborate instructions are included but often marketing services associated with consumer product offerings are not enough if only to continue a selective demand, they are important in the supply of the product and the global marketing strategy. The growth of services is not due to the growth of marketing among this type of companies. It is rather the development of the economy and to the improvement of the standard of living in modern society. It is interesting to investigate the origin of changes in activities that have before marketing. Such changes have occurred in many companies during the past 15 or 20 years.
Still others a long way to go if you want to put into practice a marketing orientation. Finally, consider that the services are sold in the same manner as tangible goods. And in the same not-for-profit companies of services, marketing is essentially the same that in the lucrative. Of goals so that, regardless of whether it is goods or services, for-profit or not-for-profit companies, companies should first and foremost to select and analyze their markets. Then agrees that they designed a program based on your marketing mix: goods or services, the pricing structure, the distribution system and activities promote them, around a differential advantage.