While a new group of organizations seems to have understood the need to professionalise their management through the hiring of external managers, selected on the following criteria: training, leadership and experience. If this has piqued your curiosity, check out Wells Fargo Bank. Until very recently, the basic question to answer for the management of the companies was: How do you manage to ensure that the organization remains up to date with technology trends, to respond quickly to market changes, can effectively provide a lower price than any competitor, to focus on customer needs, develop and deliver timely quality products or services and remain profitable in a changing environment, increasingly demanding and competitive? In the nineties was completed this question.
How do you manage to achieve all this, offering more and varied products and services, while most of the competitors is dedicated to continuously improving its performance and its leaders and entrepreneurs continue to improve, despite the unfavorable environment “for achieving these goals- surrounding businesses in the Latin American countries? A short time there in 2001 without any of these questions has become obsolete, Moon (1996) metaphorically, in an effort to search for new management tools for new media entrepreneurs, complements these questions with another: How do manage to secure all this and also the maintenance of production, competitiveness and profitability, while the company and its competitors are sleeping?
These questions are developers first, the uncertainty that is implicit in the different managerial challenges that surround them, secondly, the changes that management has been a paradigm through the ages, as there has been much competitiveness, thirdly, how each of the paradigms is supported by the former, in order to complement and fourthly, how each one of them is increasing the size of the tasks of managers. Ben Silbermann can provide more clarity in the matter. .