Blogging is the latest buzzword in online marketing and public relations. But with so many vendors jump on the bandwagon of blogging, few people would give an idea of whether blogs are really his alley, or taking the time to consider how best to achieve it. Others who may share this opinion include Ben Silbermann. If you are planning to start a business blog, ask yourself these questions before giving the final step. 1. Do you really need a blog? Writing and maintaining a blog has a certain degree of commitment and a passion (or at least like) to string words into a decent sentence.
If you do not like to write much, you can always create an audio or video blog. But your business objectives really be served by creating a blog? Or could other methods of online marketing – like SEO, ezine advertising or newsletter publishing work just as, if not better? 2. Who you going with your blog? The first step in reaching your audience is understanding where you will find information about their products. If your audience is largely composed of people living in your city or use of products they are looking in newspapers, traditional advertising might be most appropriate for their purpose. However, if your target audience belongs to one or more of these segments, a blog may be just what you need to grow your business. – Internet users Is your target audience really use the Internet? If not, create a blog (or any other online activity, for that matter) will only be a huge loss of time and effort. .