Online marketing and SEM especially have become a professional business. In recent years, a stronger competition in the organic search results and the ads is to recognize. There is also a higher CPC (cost-per-click) prices. In addition, it is to realize that the campaign handling and control (E.g. through the use of Bidmanagement tools) are professional. These changes are likely greater than in other channels, such as newsletters or display. The measures for a successful online marketing campaign always also depend on the size of the campaign.
Basically should be exactly matched the expectations of customers and test budget and trial set in advance. A clear objective and the definition of the most important KPI (key performance indicators) are also important. Also an ongoing evaluation and reporting are essential. For the further development: in the evaluation of search hits the user and its behavior on the NET will play an increasingly important role. For example, it is possible Bounce rate in the assessment of sites to front positions becoming increasingly important.
To reduce these no longer suffice only according to purely technical aspects to optimize, but the user and his claims must be more involved. Also the latest Google Panda update has shown that quality in the page design plays an increasingly important role. In the SEA area it goes to more subtle ad placements, whereby the organic results are less prominent positions. Bing has been tested, for example, the placement of ads in organic search hits. Although they were marked as ads, for the user, which is otherwise used, this may have been seen but not easily. The online marketing agency Comm.FACT responds to these developments: an integrated control of all channels is becoming increasingly important. It’s less on the individual channel as rather on the objective. The customer wants what exactly? From a catalogue of measures and the appropriate channels can be derived. Precisely for this reason, the Comm.FACT offers Competition analyses that allow the customer to assess market potentials in advance and to take appropriate measures to achieve its objectives. Description of the company the company Comm.FACT GmbH has been in 2003 by online marketing experts Frank Edelmann founded with focus on affiliate and performance marketing on the Internet. A qualified team is available to customers for the implementation of their individual requirements, develops tailor-made solutions and ensures an efficient implementation in all areas of the affiliate and online marketing. The customer structure the Agency and others ranging from the drugstore brands SCHLECKER about the shopper Channel21 (formerly RTL shop) up to the mail order pharmacy Vitalsana. Also marketed the Agency of one of the oldest student portals in Germany: UNI.DE. The Comm.FACT GmbH is one of the first German bonus programs under the Internet address. Company contact: Comm.FACT GmbH Maria Baum shooting Sandoval 28 80339 Munich Tel: + 49 (89) 99 100 398 E-Mail: Web: PR contact: Comm.FACT GmbH Maria Baum shooting Sandoval str. 28 80339 Munich Tel: + 49 (89) 99 100 398 E-Mail: Web: